The consumer is changing, in fact he is more and more a protagonist (or prosumer), attentive to the values that encompass the brand and the product and wants to be involved in the packaging as well. The sale of products that embrace sustainability is growing, and the sustainability of the packaging weighs as much as the quality of the product. 23% of consumers read the product packaging to find out where it should be recycled. This is why companies are trying to implement a change in their supply chain, adopting new solutions derived from the new market paradigm based on sustainability and circular economy.
Based on these premises, BOTTA EcoPackaging took part in MMF2021 to bring its expertise on sustainable packaging, represented by VP Lara Botta who spoke at the workshop dedicated to Sustainability and Circular Economy.
Milano Finanza dedicated an article taking part of the speech.
At BOTTA EcoPackaging, our mission is to help brands find the packaging best suited to their product, but also to their sustainability goals and in line with what the market and consumers demand.
There is a new and constantly expanding market trend in sustainable packaging, which BOTTA EcoPackaging has managed to capture, in which an all-round corporate sustainability must be defined that takes into account the entire supply chain: from the product to the packaging that covers it, incorporating brand values and the corporate mission.
Sustainability, which is now a priority topic for every company, plays a fundamental role at BOTTA EcoPackaging. Our aim is to create tailor-made packaging, but not only that, which goes beyond being a package that carries a product and itself becomes a recognition of the company and the brand, which speaks of a constant commitment to sustainability.
To review Lara Botta’s entire speech, click here.
