Lara Botta, VP of BOTTA EcoPackaging, attended the Milano Marketing Festival 2025, where she shared insights as a global leader in the eco-friendly packaging industry.
Every year, the Milano Marketing Festival welcomes important guests to discuss marketing trends. This year’s topic was: ‘’A New Beginning Between Humanism and Tech.’’ The festival represented a special occasion for experts to explore how technology and artificial intelligence are revolutionizing marketing and business in the future.
Lara took the stage on March 19 alongside business leaders like Riccardo Pistoia (Marketing & Sales Director PNGROUP – Herman), Marcello Zendrini (Senior Advisor Marketing and Communication), and Marco Bove (Marketing Director TLC Telecomunicazioni). She explained how marketing practices can support green strategies to better address the request for sustainable solutions.
A vision for sustainable packaging and innovation
In her interview, Lara Botta shared her vision for the future of packaging focusing on innovation and sustainability. She highlighted the increasing demand for companies to reconsider their packaging policy to reduce their environmental footprints.
Lara also emphasized the key role of companies in addressing consumers’ demand for sustainable packaging. ‘’As consumers become increasingly environmentally aware, it is important that companies reach a balance between functionality and sustainability. Sustainable packaging materials should never be at the expense of product integrity or safety.’’ she clarified.
BOTTA EcoPackaging: family business turned into global champion
Lara outlined how BOTTA EcoPackaging, which began as a family business that produced corrugated cardboard packaging, developed into a global green packaging solution leader. Lara attributed the success of the company to commitment to innovation and conservation, leading BOTTA EcoPackaging to become a leader in eco-packaging solutions.
‘’Since the beginning, our aim was to develop packaging solutions that are not just sustainable but also innovative and consumer-centered. Today we are glad to be a reference point for sustainable packaging, thanks to the know-how we have developed over the years.’’ declared Lara Botta.
Innovating for the future: intelligent packaging solutions
Lara also showcased some of the latest innovations of BOTTA EcoPackaging, such as the video game ‘’Pack Hero: The Eco Adventure’’ and the iQRcode™. Pack Hero helps users discover the benefits of using eco-friendly paper packaging. The iQRcode™ is a new QR code solution that will automatically meet European environmental standards, reduce labeling, and inform consumers about why a product is sustainable.
BOTTA EcoPackaging has been committed to innovation and sustainability since the beginning. They offer creative packaging solutions that are suitable for businesses who want to change their shipping approach. To learn more about BOTTA EcoPackaging products and their eco-friendly projects, visit the website or get in touch at ecopack@botta.it.
Watch Lara Botta’s full interview from the Milano Marketing Festival here: lara-botta-marketing-festival-interview.
Discover Lara Botta’s media coverage during the Milano Marketing Festival: ADV Express, Milano Finanza, ItaliaOggi, MSN, Milano Finanza and ItaliaOggi.
