Milan, Italy – BOTTA EcoPackaging, a frontrunner in sustainable packaging solutions, is proud to announce the launch of iQRcode™. This innovative intelligent QR code simplifies environmental labelling compliance across the European Union (EU) while empowering brands to strengthen consumer connections.
iQRcode™ tackles the complexities of navigating diverse EU environmental regulations. It seamlessly integrates current and evolving directives for products sold in various EU countries, beginning with Italy and France. As regulations change or new countries join the EU, iQRcode™ automatically updates all relevant Stock Keeping Units (SKUs) with compliant labelling in the respective languages. This real-time adaptation ensures consistent compliance, minimizes the risk of non-compliant products entering the market, and reduces waste.
Furthermore, iQRcode™ embraces the Digital Product Passport (DPP) concept, aligning with the Ecodesign for Sustainable Products Regulation (ESPR). This facilitates a more transparent and sustainable supply chain by allowing for the seamless incorporation of required DPP information.
Recognizing the industry-wide shift towards 2D barcodes championed by GS1 and major retailers, iQRcode™ is equipped with this functionality as well. It can be scanned at checkout, replacing traditional barcodes and ensuring brands are prepared for the upcoming transition.
By consolidating environmental labels, sustainability details, product tracking information, and the traditional barcode into a single iQRcode™, this ingenious tool optimizes valuable packaging space. This guarantees compliance while freeing up space for crucial marketing and branding messages – a significant benefit for brands facing limitations on product real estate.
“iQRcode™ represents a groundbreaking transformation in environmental labelling and brand communication,” says Lara Botta, Vice President at BOTTA EcoPackaging. “It simplifies compliance and empowers brands to forge deeper connections with consumers, making it the intelligent solution for a sustainable future.”
Experience the Power of iQRcode™
To learn more about iQRcode™ and its transformative impact on packaging compliance and transparency, visit our website at https://www.botta.it/en/servizi/iqrcode-main/ or contact us at ecopack@botta.it.
Industry Recognition
We are thrilled to share that iQRcode™ has garnered recognition from leading international publications:
- Corriere della Sera (ITALY): https://www.botta.it/rassegna-stampa/botta-ecopackaging-corriere-della-sera-iqrcode/
- Largo Consumo (ITALY): https://www.botta.it/news/assolombarda-forum-2024/
- FOOD Magazine (ITALY): https://www.botta.it/news/food-magazine-2024/
- ItaliaOggi (ITALY): https://www.botta.it/news/iqrcode-italiaoggi/
- Sustainable Packaging News (UK): https://spnews.com/botta-launches/https://spnews.com/
- Paper, Film & Foil Converter (USA): https://www.pffc-online.com/news/18063-botta-ecopackaging-launches-i-rcode-the-intelligent-solution-for-eu-environmental-labeling-and-beyond
- Technoretail (ITALY): https://technoretail.it/news/iqrcode-automatizza-letichettatura-ambientale-ue-dei-prodotti.html
- Packaging and Labelling (USA): https://www.packaging-labelling.com/interviews/lara-botta
