Introduction:
The Gin Way, a Brescia-based startup specializing in the monthly online sale of mystery boxes containing high-quality Italian gins, has undergone a significant transformation in its packaging strategy to reduce environmental impact. Since its foundation, the company has used plastic protective materials to safeguard its gin bottles and tonic waters during transportation and distribution. However, it recently decided to adopt a more eco-friendly and responsible approach.
Challenge:
After using bubble wrap for years, the startup turned to us to find a sustainable alternative, with equal efficiency, to protect its products inside boxes during handling and transportation. The request, therefore, was to find a protective packaging solution that was environmentally friendly, plastic-free, and uncompromising in terms of performance.
Solution and Benefits:
After careful initial evaluation and some testing, our Eco-Self Seal Cardboard proved to be the winning solution for The Gin Way. An innovative paper-based protector, with an interior made of corrugated cardboard and coated with a natural latex self-adhesive glue. The unique glue formulation allows the packaging to securely adhere to the product without leaving marks on the surface, ensuring superior protection during transportation and handling.
Its main advantages:
- Optimal Protection: the corrugated cardboard and self-adhesive glue ensure that Eco-Self Seal Cardboard adheres to the product, preventing it from moving inside the package.
- Eye-catching Design: its design and composition make it suitable for use in various sectors such as pharma, beauty, food & beverage, e-commerce, and many others.
- Eco-friendly Packaging: made from recycled paper, with FSC® certification available upon request, Eco-Self Seal Cardboard is a green option that contributes to reducing environmental impact and plastic use.
- Easy to Use: the sides of the sheet stick together with a slight finger pressure, without the need for heat or additional tools, optimizing packaging times and processes.
- Recyclability: It has the ATICELCA® certification for paper recycling and, being equipped with a natural-based adhesive, it is entirely recyclable, promoting material circularity and reducing waste volume.
Results/Conclusion:
The adoption of Eco-Self Seal Cardboard has allowed The Gin Way to make its packaging system more sustainable without compromising the quality of its packages and enhancing their aesthetics. The protection offered by the new material has proven effective, maintaining the same performance as the previously used bubble wrap. Additionally, the company has been able to concretely communicate its commitment to the environment, receiving a positive response from consumers and inspiring other companies to do the same, for a more sustainable future.
