BOTTA EcoPackaging VP Shares Insights on Sustainable Packaging and Continuous Improvement
On December 20, 2024, Radio Missione Francescana featured an exclusive interview with Lara Botta, Vice President of BOTTA EcoPackaging, on its Giovani e Imprese podcast. Hosted by Biagio De Berardinis, the episode explored the company’s commitment to sustainable packaging, the power of continuous improvement, and the importance of innovation in driving the industry forward.
Kaizen: The Philosophy of Continuous Improvement
During the interview, Lara Botta highlighted how BOTTA EcoPackaging integrates the Kaizen philosophy into its business model. Kaizen, a Japanese concept meaning “continuous improvement,” emphasizes making small, consistent enhancements to processes, products, and strategies.
“Innovation doesn’t happen overnight,” said Lara Botta. “It’s about refining every detail—step by step—to create meaningful progress in sustainability and efficiency.”
© Kaizen Institute
What Formula 1 Pit Stops Teach Us About Innovation
Drawing a parallel to Formula 1 racing, Botta explained how the evolution of pit stops—from 67 seconds in the 1950s to under 3 seconds today—demonstrates the impact of relentless refinement. This same principle drives BOTTA EcoPackaging’s efforts to replace traditional packaging materials with sustainable alternatives, ensuring that businesses can transition to greener solutions without compromising efficiency.
© F1
Sustainability and Innovation: BOTTA EcoPackaging’s Commitment
With over 77 years of expertise in packaging, BOTTA EcoPackaging continues to pioneer sustainable solutions, such as:
- Paper-based packaging alternatives to replace plastic-based materials.
- Mycelium packaging, an innovative biodegradable solution inspired by nature.
- PACK HERO, a gamified approach to educating consumers and businesses about eco-friendly packaging choices.
“Sustainability isn’t just a goal—it’s a commitment,” Botta emphasized. “Our responsibility is to innovate, educate, and lead by example.”
Listen to the Full Podcast
Want to hear more about BOTTA EcoPackaging’s approach to sustainable packaging and innovation? Tune in to the full Giovani e Imprese podcast episode featuring Lara Botta.
Listen now: https://www.rmf.it/giovani-e-imprese-dott-sa-lara-botta/8951/
