In today’s world, sustainable packaging has become a fundamental requirement for companies aiming to stay competitive in the marketplace. During a recent interview with Quale Impresa, Lara Botta, Vice President of BOTTA Eco Packaging, discussed her forward-thinking approach to innovation and sustainability, outlining her vision for the future of the industry.
The Importance of Sustainable Packaging
With regulatory frameworks like the EU’s Single-Use Plastics Directive and the Circular Economy Action Plan, sustainability has evolved from a buzzword to a legal obligation as Lara asserted . Rising demand for eco-friendly packaging and strict EU regulations are driving companies toward sustainability. BOTTA Eco Packaging leads with innovations like the iQRcode™, meeting these evolving standards.
iQRcode™: the Revolution in Smart Packaging
In the interview, Lara Botta highlighted the iQRcode™ as a major industry breakthrough. This technology streamlines environmental labeling, improves recycling with detailed product lifecycle information, and frees up valuable on-pack space by replacing traditional barcodes. It adapts to evolving EU regulations, ensuring compliance without costly manual updates, reducing expenses for companies, and enhancing communication with consumers.
Sustainable Packaging’s Future
Furthermore, Lara highlighted the vital importance of digitalization for the future of packaging. Innovations such as iQRcode™ not only meet environmental regulations but also provide insights into consumer behavior. By scanning an iQRcode™, consumers can explore a product’s entire lifecycle, enhancing transparency and encouraging eco-friendly decisions.
To The Future
Looking ahead, our Vice President envisions even greater strides in packaging innovation, where sustainability and technology collaborate closely. BOTTA Eco Packaging remains at the forefront, enabling companies to achieve their environmental targets while adapting to new regulations.
Curious to learn more about the future of sustainable packaging? Read the full interview with Lara Botta in Quale Impresa and discover how innovative solutions like iQRcode™ are shaping the industry.
