Lara Botta, VP of BOTTA EcoPackaging, will be speaking at the Milano Marketing Festival about what strategies can companies adopt to successfully integrate marketing and innovation into their businesses.
The festival will be held from 18 – 20 March and it will bring together leading experts, managers, and academics from: Publicis Groupe, POLIMI Graduate School of Management, Ipsos, Amplifon, Lidl, MIT, among others.
At the Milano Marketing Festival, Lara Botta will take the stage on March 19 to discuss a crucial topic: “Industry and Marketing: Winning Connections.” As Vice President of BOTTA EcoPackaging, she will explore how businesses can successfully integrate marketing and innovation to drive growth and sustainability in a competitive landscape.
The Milano Marketing Festival is one of Italy’s leading events dedicated to the evolution of marketing. Now in its 9th edition, the festival explores the intersection of technology and human influence and how it shapes marketing strategies.
The Milano Marketing Festival will be available on multiple channels:
- Live on Class CNBC (Sky 507)
- Streaming on Milanofinanza.it, Italiaoggi.it, and Salonedellostudente.it
- Live on the Italia Oggi LinkedIn page
At BOTTA EcoPackaging, we know that to create a real impact, marketing shouldn’t be only about communication, but about innovation and strategy. We have been experiencing firsthand how innovative marketing strategies can make a meaningful difference. Our journey toward eco-friendly, single-use plastic packaging solutions has been fueled by our ability to align marketing with product innovation and customer needs.
Don’t miss this event!
Read more about our innovations here. Visit our website or contact us at ecopack@botta.it.
