BOTTA EcoPackaging is thrilled to announce that our innovative iQRcode™ technology has been featured in a recent article on ItaliaOggi, Italy’s leading financial and economic newspaper. Authored by our very own Lara Botta, Vice President of BOTTA EcoPackaging and Adjunct Professor at IULM University, the article highlights the pivotal role of iQRcode™ in addressing the complex challenges posed by evolving packaging regulations in the European Union.
A Game-Changer for Global Brands
As detailed in the ItaliaOggi article, the European Union’s Ecodesign for Sustainable Products (ESPR) directive has introduced stringent regulations for product packaging, including the mandatory implementation of Digital Product Passports (DPPs). These digital passports contain essential information about a product’s lifecycle, including its materials, components, and recycling potential.
iQRcode™: A Comprehensive Solution
BOTTA’s iQRcode™ offers a comprehensive solution to these challenges by:
- Automating compliance: iQRcode™ automatically generates recycling labels that conform to the specific requirements of each European country, ensuring that products are compliant with local regulations, even as these regulations evolve.
- Optimizing on-pack space: By consolidating multiple pieces of information into a single, compact code, iQRcode™ frees up valuable on-pack space for marketing and branding messages. This is especially important in industries where packaging is used to convey essential information to consumers, such as food and beverage, cosmetics, and pharmaceuticals.
- Integrating with Digital Product Passports: iQRcode™ can be seamlessly integrated with DPPs, providing a convenient and efficient way for consumers to access detailed product information and understand its sustainability credentials.
- Enhancing consumer engagement: iQRcode™ enables brands to provide consumers with detailed product information, including instructions for recycling and disposal, fostering greater transparency and trust.
- Future-proofing businesses: As the EU continues to roll out initiatives like the Digital Product Passport, iQRcode™ is uniquely positioned to support these developments, making it a future-proof investment for businesses.
Leading the Way in Sustainable Packaging
BOTTA is proud to be at the forefront of the sustainable packaging revolution. By offering innovative solutions like iQRcode™, we are helping businesses to meet the challenges of today while preparing them for the opportunities of tomorrow.
Read the full ItaliaOggi article here: https://www.italiaoggi.it/news/espr-e-passaporto-digitale-del-prodotto-un-opportunita-di-innovazione-per-le-aziende-202408041146285510?utm_source=newsletter&utm_medium=email&utm_campaign=marketing-festival
Learn more about how BOTTA’s iQRcode™ can help your business achieve its sustainability goals. Contact us today at ecopack@botta.it for a free consultation.
