BOTTA EcoPackaging was honored to be chosen as one of eight leading representatives of sustainable packaging at the exclusive Packaging Forum, hosted at Assolombarda on May 20, 2024. This prestigious event offered a valuable platform to explore the latest trends in packaging sustainability and foster dialogue between key manufacturers (including BOTTA EcoPackaging, ITP, Piber Group, and Baralan) and major brands (such as Unilever, Nestlé, Ferrari Formaggi, and Kiko Cosmetics). The forum focused on the future of sustainable packaging, addressing challenges and identifying collaborative solutions.
BOTTA EcoPackaging’s Role in Sustainable Packaging Innovation
Lara Botta, Vice President of BOTTA EcoPackaging, highlighted the company’s leading role in sustainable packaging solutions. The forum, which attracted top industry leaders and experts, spotlighted the newest innovations and strategies in packaging with a particular emphasis on sustainability and technological advancements. BOTTA EcoPackaging’s significant contributions were featured in Largo Consumo, showcasing the company’s impactful participation in the sustainable packaging dialogue.
Cutting-Edge Solutions for Eco-Friendly Packaging
BOTTA EcoPackaging specializes in secondary and tertiary packaging made from sustainable materials like paper and corrugated cardboard. Lara Botta emphasized the company’s commitment to developing new, eco-friendly packaging solutions.
“At BOTTA EcoPackaging, we view sustainable packaging not just as a trend but as a necessity for the future,” said Lara Botta. “Our investment in research and development focuses on discovering innovative materials, securing patents, and creating technologies that meet consumer demands while aligning with global sustainability goals.”
A key innovation launched by Botta EcoPackaging is the iǪRcode™ – an intelligent QR code system that automatically generates and updates accurate Mandatory packaging disposal logos for each EU country. This system ensures compliance with European regulations, making it easier for both manufacturers and brands to remain compliant across borders and for consumers to be able to recycle packaging correctly, thereby reducing environmental impact.
Key Insights from the Sustainable Packaging Forum
- Growing Consumer Demand: Consumers are increasingly preferring brands with sustainable packaging, even when it involves a higher cost.
- Investment in Innovation: Companies are heavily investing in R&D to develop packaging solutions that minimize environmental impact while optimizing manufacturing processes and maintaining product protection.
- Essential Collaboration: Effective partnerships between suppliers, manufacturers, and retailers are vital for advancing sustainable packaging initiatives.
Transforming the Future of Packaging
As emphasized at the Assolombarda Packaging Forum, the role of packaging is evolving beyond merely protecting products. It now plays a crucial role in brand communication and consumer engagement. BOTTA EcoPackaging is leading this shift by setting new standards for sustainability in packaging.
“Consumers today are more environmentally conscious than ever,” noted Botta. “By choosing brands with sustainable packaging, they make a statement about their values. At BOTTA EcoPackaging, we are dedicated to helping brands meet these expectations with innovative solutions that support a greener future.”
Looking Forward
BOTTA EcoPackaging’s participation in the Assolombarda Forum highlights its ongoing dedication to advancing sustainable packaging practices. As the industry continues to evolve, BOTTA EcoPackaging remains at the forefront of eco-friendly innovations, ensuring that businesses and consumers can make environmentally responsible choices.
Dive deeper into our sustainable packaging journey by reading the full Largo Consumo article below.
For more information on BOTTA EcoPackaging’s sustainable initiatives and innovative packaging solutions, visit www.botta.it/en/eco-packaging or contact ecopack@botta.it.
