Key Packaging Challenges
Regulatory Compliance: Mandatory environmental labeling in Italy and France, with more countries to follow.
Digital Product Passport (DPP): Required by 2027 under EU’s Ecodesign for Sustainable Products Regulation (ESPR).
Barcode Transition: GS1 confirms the shift from traditional barcodes to smart 2D codes by 2027.
Limited On-Pack Space: Ingredient lists and environmental labels reduce room for marketing and branding.