The Gin Way and BOTTA EcoPackaging have teamed up to revolutionize packaging solutions by switching from single-use plastic to Eco-Self Seal Cardboard, an innovative sustainable packaging solution.
Introduction
The Gin Way, an innovative startup based in Brescia, delivers premium Italian gin mystery boxes to customers each month. The company first used plastic-based packaging to preserve its gin bottles, but recently it has sought an eco-friendly alternative that will maintain great performance while lowering environmental effects.
The problem
The Gin Way recognized the need to move away from bubble wrap and other plastic materials. Their primary challenge was finding a plastic-free packaging solution that offered the same level of protection to prevent product damage during shipping.
The challenges
The transition from traditional plastic packaging to an eco-friendly alternative was not easy and faced several challenges, like:
- Protection: The new material had to make sure that glass bottles remained intact during transportation.
- Usability: The solution needed to be easy to handle and integrate seamlessly into existing packaging processes.
- Sustainability: The material had to align with industry sustainability standards.
The Solution: Eco-Self Seal Cardboard
BOTTA EcoPackaging provided The Gin Way with the ideal solution: Eco-Self Seal Cardboard, an innovative and eco-friendly packaging material designed to replace plastic protective wraps.
Features and benefits
- Optimal protection: Made from corrugated cardboard with a self-adhesive natural latex glue, this packaging solution securely adheres to products, preventing movement and minimizing damage.
- Eco-friendly composition: Crafted from recycled paper and available with FSC® certification, it significantly reduces single-use plastic.
- Ease of use: The packaging is designed to seal with slight finger pressure.
- Recyclability: With ATICELCA® certification, Eco-Self Seal Cardboard is fully recyclable. The natural latex adhesive is easily filtered out during recycling, ensuring complete material circularity.
The results
By adopting Eco-Self Seal Cardboard, The Gin Way successfully transitioned to a more sustainable packaging approach without compromising product protection or operational efficiency. By choosing BOTTA EcoPackaging, the company:
- Enhanced sustainability: The company eliminated single-use plastic protective packaging, reducing its environmental footprint.
- Kept consistent protection: The new solution provided the same level of security as bubble wrap, ensuring that fragile gin bottles arrived intact.
- Improved brand perception: Customers responded positively to the switch, appreciating The Gin Way’s commitment to sustainability.
- Influenced industry change: The Gin Way’s shift to sustainable packaging has inspired other businesses to explore eco-friendly alternatives, like Eco-Self Seal Cardboard.
Conclusion
The Gin Way’s partnership with BOTTA EcoPackaging highlights how brands can innovate and transition toward eco-friendly packaging without compromising product quality or customer satisfaction. As sustainability continues to shape consumer choices, BOTTA EcoPackaging paves the way for a greener future in packaging.
The partnership between BOTTA EcoPackaging and The Gin Way has been covered by various media outlets. Read the press review to know more about it: Sole 24 Ore, Sapori News, Storie di Eccellenza, Food Confidential, Food Affairs, Galli, IndexWine, Packaging World
